5 Reasons to Start Your Routine Today
From fear of being perceived as ‘feminine’, to being unsure where to start with a male grooming routine, many men aren’t giving their skin the care and protection it deserves. Learn five reasons why you should make men’s skin care a daily practice.
Skin care is for men, too
Do you want to start a men’s grooming routine, but you’re worried about being seen as ‘feminine’ by others? If the answer is yes, you’re not alone. Masculine stereotypes in society condition men to think this way. But guess what? Countless men already practice male grooming daily – even if some don’t talk about it.
Our research reveals 1 in 4 men have purchased face care products – while more than 4 in 5 have used their partner’s skin care essentials.* And we want even more men to join the male grooming revolution.
When men challenge outdated stereotypes and openly celebrate male grooming as an integral part of their masculinity (instead of hiding it), it empowers others to embrace men’s skin care as well.
Men’s grooming helps boost self-esteem
Whether it’s body odor, sweat patches, breakouts, or skin that feels dry or greasy, male grooming and self-esteem are intricately linked. Our study suggests 35% of men are concerned about dark under-eye circles, dull skin and other skin imperfections – and 42% worry about looking or feeling old.*
So, why not start a skin care routine that’ll leave you feeling fresh, clean and confident all day, every day? If you’re not sure what your skin needs to look and feel its best, read our essential skin care tips for men.
Men’s skin care can improve skin health
Men have thicker skin, sweat more and produce more sebum, which can make skin more oily and prone to breakouts. That’s why it’s crucial to find the right routines and products to keep your skin clean, healthy and protected.
That’s where we come in. Whether we’re using MicroMoisture technology to leave skin feeling hydrated and healthier, or Triple Action Moisturizer to help retain skin’s moisture, our male grooming products are all designed to care for your unique skin needs.
Men’s skin care doesn’t need to be complicated
Are you worried men’s grooming looks too complex or time-consuming? Here’s our top tip: Invest in caring, multi-purpose products to streamline your routine.
With our 2-in-1 face and body washes and 3-in-1 shampoo, conditioner and body cleansers, all you need to do is lather up, rinse, towel dry, get dressed and get on with your day. Men’s skin care really is that simple.
Caring for your skin helps you care for others
Our research also shows that when men practice holistic self-care – which includes exercising, meditating, reading, checking in with others and daily male grooming – they are 44% more likely to care for others, too.
Need we say more? Start your skin care routine for men today.
*Research from 2012 U.S. Dove Men+Care Grooming Report and the 2014 U.S. Dove Men+Care Hair Survey.
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