SM about Sofi TuckerHow it Started

SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. SheaMoisture honors her vision by continuing to formulate with raw shea butter handcrafted by women in Africa. With every purchase, you show support of their mission to reinvest back into communities.



SheaMoisture Hair Care Products
SM brand spotlight hair care

  • Daily Hydration: A gentle, sulfate-free clean good for all hair types, the Daily Hydration line leaves hair feeling lovingly nourished and healthy for long-term growth & maintenance by lifting away impurities and re-hydrating hair.
  • Deep Moisturizing: Enriched with a unique Raw Shea Butter Blend, the Deep Moisturizing line satisfies thirsty coils & curls through a sulfate-free clean that delivers 3x more moisture.
  • Curl & Shine: Leave your hair gorgeously shiny, hydrated and healthy with the Curl & Shine lineup! Enriched with ingredients like Coconut Oil, Hibiscus Flower, Neem Oil & Certified Organic Shea Butter this lineup will make washing your hair a delight.
  • Strengthen & Restore: A perfect option for those who regularly color, straighten, perm or heat style their hair, the Strengthen & Restore line is excellent for naturally wavy, curly or kinky hair.


SM Hair Chart

If you’re trying to decide which SheaMoisture hair care product is perfect for your hair type and needs, look no further! Whether your hair is curly, kinky or textured, using the wrong product can make all the difference. To help take the guesswork out of selecting balanced and effective haircare solutions, SheaMoisture offers an easy-to-follow consultation process that allows you to get a personalized recommendation tailored just for you. Check this chart or click here (Link opens in new window.) to start your journey and unlock the best way to reach good hair days every day with SheaMoisture. Say goodbye to frizz and flyaways as you #findyourshea!









SheaMoisture Skin Care Products
SM brand spotlight skin care

SheaMoisture uses sulfate-free soap to deliver a natural, hydrating clean for your skin that leaves it feeling moisturized and wonderful. Cleansing ingredients brighten and improve skin tone appearance and leave you refreshed.

SheaMoisture Men’s Care Products
SM brand spotlight men's care product banner

SheaMoisture Men starts with moisturization as the foundation of everything they do to ensure your hair & skin are left hydrated & healthy. Their hair care is specially formulated to work with the chemistry of your hair, while the shaving system was designed from the ground up to work for curly facial hair.

  • Hair Care: Infused with quality ingredients like Avocado Butter, Manuka Honey, Raw Shea Butter & Mafura Oil, SheaMoisture leaves your hair with a hydrated clean.
  • Skin Care: Specially formulated to deliver a smooth & hydrating clean.
  • Shaving System: Designed to protect your skin and give you a smooth shave.

SM brand spotlight better way to beautiful

What SheaMoisture Stands For:

  • Inclusively Exclusive: The best in personal care and beauty should not belong to the few. Our accessibility comes compromise-free.
  • Modern Wisdom: Recipes handed down from a healer make for potent 21st century cures.
  • Sensory Solutions: Potent salves stimulate, soothe, surprise and speak to all the senses.
  • Cultures Cultivated: The best ingredients gathered from around the world and picked to complement perfectly.

SheaMoisture Certifications

SheaMoisture certification fair trade shea butterSheaMoisture certification cruelty freeSheaMoisture certification sm promiseSheaMoisture certification certified b corporationSheaMoisture certification family founded